The Client
SHEcan2 is a woman-owned residential remodeling company serving the Sacramento area. Founded in 1999, the company specializes in kitchens, bathrooms, home repairs, accessibility improvements, and complete residential renovations.
The Challenge
SHEcan2 had decades of experience and an impressive collection of completed projects, but its previous website did not fully reflect the company’s craftsmanship, personality, or range of services.
The new website needed to explain what makes SHEcan2 different, give homeowners confidence in the team, and make it easy for visitors to explore remodeling services and completed projects. It also needed a stronger foundation for search visibility, blogging, social media promotion, and long-term marketing.
Our Approach
We created a bold, welcoming website inspired by SHEcan2’s recognizable yellow and red branding. The design balances the company’s lively personality with the professionalism homeowners expect when choosing a remodeling contractor.
Clear navigation helps visitors find services, learn about the team, browse completed projects, and understand SHEcan2’s remodeling process. Throughout the site, strategically placed calls to action encourage prospective clients to discuss their own home improvement needs.
Showcasing the Work
One of the most important goals was giving SHEcan2’s extensive project portfolio the attention it deserved.
We organized completed renovations into detailed project pages featuring photographs and thoughtfully written descriptions. Rather than presenting visitors with a basic photo gallery, the new portfolio explains what was changed, why particular solutions were chosen, and how each renovation improved the home.
Featured Project Spotlights on the homepage introduce visitors to selected transformations and lead them deeper into the portfolio.
Helpful Content for Homeowners
The website goes beyond promoting services by helping homeowners understand the remodeling process. Informative service pages and educational blog content answer common questions, explain materials and construction details, and prepare clients for what may be involved in their projects.
A dedicated Onyx Collection page also introduces homeowners to customizable shower systems, vanity tops, wall panels, and other durable remodeling products available through SHEcan2.
What We Delivered
- Custom WordPress website redesign
- Mobile-responsive development
- Website copywriting and content organization
- Search-friendly service pages
- Detailed remodeling project write-ups
- Expanded project portfolio
- Homepage Project Spotlights
- Team and company history content
- Photo Gallery
- Video Gallery
- Onyx Collection dealer page
- Educational blog
- Contact and lead-generation features
- Google Analytics and Search Console integration
- Ongoing website, SEO, and marketing support
The Result
The finished website gives SHEcan2 a much stronger and more professional online presence while preserving the warmth and personality behind the company.
Prospective clients can now understand the full range of services, meet the long-time team, explore real remodeling transformations, and see the experience and attention to detail SHEcan2 brings to every home.
Visit the Website: shecan2.com
Planning a Website Transformation of Your Own?
Let’s create a website that tells your story, showcases your work, and gives prospective clients a reason to contact you. Get in touch!
